If you want to grow your business you need the right tools however they don’t need to cost a lot.
We have created an overview of some of our favourite marketing tools that you can use in your business.
Most marketing tools that are mentioned are free, at least for the basic version.
Google My Business
Are you like us and rely readily on local customers for your business to run?
If so, then it would be beneficial for you to claim your Google My Business listing, if you haven’t already.
By doing this, it means that you will show up in your local Google searches and won’t be nudged out by the surrounding competition.
You can customise your listing by adding photos, videos, updating information about your business and by encouraging customers to leave reviews.
Buffer
There are scheduling tools out there which make posting on social media a real game changer.
Thanks to Buffer, you can use social media to your advantage.
Buffer has a free plan and allows you to add three separate social media channels to your account.
MailChimp
What is one of the best things you can do for your small business?
Build an email database.
MailChimp is one of the most popular email management services available.
It’s also free for up to 2000 subscribers.
If you are just getting started with email marketing, this is a great option to create campaigns, tags, and perform basic audience segmentation.
You can always upgrade your Mailchimp plan as your audience expands.
Survey Monkey
Receiving valuable customer feedback is an essential part of growing your business and improving your products or services.
Survey Monkey allows you to easily create surveys for your clients, customers and website visitors.
They have a free basic plan, where you can send unlimited surveys with up to 10 questions allowed per survey.
Pexels or Unsplash
At some point in time we’ve all spent time trying to source free imagery for our business.
There are quite a few free imagery platforms you can choose from, however a couple of popular websites include Pexels and Unsplash.
These websites offer a diverse range of free high-resolution images.
Canva
Eye-catching graphics are an important part of social media marketing and branding for any business.
There are many digital marketing tools to help you design custom visual content, and one of the most popular is Canva.
This software is a free online tool that enables you to create logos, infographics, posters, social media posts, banners and flyers.
As a small business, you don’t want to spend money on tools and software that you don’t know your team will use or get value from.
By trying these free marketing tools, you can then pay to upgrade if required.
HotJar
Once your website is up and running, you need to keep optimizing it to ensure it’s fulfilling your customer’s needs.
HotJar gives you visual feedback of how your site is being used by visitors and offers suggestions to improve it so you can cover people as effectively as possible.
HotJar has a free option as well as a free 15 day trial of their Business Plan. Why not make use of both to give your business a kick start!
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